SFW -Showcasing The Most Promising, Cutting-Edge Fashion At India Fashion Week Dubai


As Seema Mehta puts in”my occasionwear line is everything Indian updated to a contemporary yet traditional look.” The use of Banarasi fabric, ‘taar’, ’tilla’ and ‘resham ka kaam’ gives a certain vintage appeal to the ensembles from the line. At SFW, we don’t just craft exclusive fashion but we work towards creating such timeless moments!

The 2nd Edition of India Fashion Week Dubai (IFWD) hosted at Le Meridian, Dubai caused an explosive outbreak of verve & panache in the sheikdom. Set in the heart of Dubai, India Fashion Week (IFWD) is a favorite among fashion pundits worldwide for its unmatchable content, flawless executions, as well as dramatic appearances on the ramp. SFW featured numerous runway presentations at India Fashion Week Dubai IFWD Season 2. Launched EBO at JUHU, MUMBAI & VASHI NAVI MUMBAI. Seema Mehta, passionately believes in making every dream vision into closest reality for every couple.
Best known for the expertise in blending the classic with contemporary, the antique with the new and innovative use of fabrics to create a dreamy love affair for today kind of customer – a reflection of elegance, avant-grade, conformist and rooted in classics.
Bold silhouettes and innovative textures are the hallmark of India based label-SFW. Using artisanal techniques into treasure forever designs. Aura of exquisite glamour is rendered into fine embroideries, innovative surfaces, varied textures and rich colours.

Born out of the innate desire to offer one stop wedding solutions, design house – SFW was launched in summer of 2008.Oscillating between the grandeur of vintage opulence and urban sleekness, each look narrates the precision of modern luxury.

Started as an exclusive high end traditional menswear label, the design house specializes in smart ethnic solution for fashion forward grooms. Today, they have extended their expertise by crafting exquisite line of bridal couture for women as well.

Draped sand dunes, limestone architectures with colorful euphoria of the big fat Marwari wedding, sets the mood for this vibrant trousseau collection for groovy grooms. Fresh cheerful palette of bold pop pink, Turmeric yellow, vermillion red, sorbet orange, cobalt and purple are teamed with neutral shades of beige, cream, gold and black.

Their supreme quality and intricate craftsmanship resonates across the globe, as the label successfully retails at eminent multi-designer stores at UK, USA, South Africa, UAE etc.

Their design aesthetic is firmly rooted in revival of traditional crafts across India and each collection luxuriously celebrates this melange of the rich legacy of bygone treasures.

The label has also participated at many prestigious trade fairs and exclusive bridal exposition and undertakes customized couture orders. Their debut line created ripples in Surat at the premier fashion event – Indyzn along with renowned Bollywood designer Manish Malhotra.

These groom sherwani designs 2015-16 add a majestic touch on your wedding day. These Embroidered Wedding Sherwani are beautified with new silhouette, innovative cuts and latest styles. These designer sherwani decorated with intricate embroidered work of motifs, shiny beads, stones, cutdana, resham, diamantes, jardozy work and antique work.

Filed in: Chemicals, Exporters, Garment Accessories, Garment Manufacture, Processing Industries, Sewing Technology

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